At Webbutterjam, Web Analytics leveraging Data is crucial to everything we monitor and manage. We first understand the business objectives and identify Key Metrics which would be most effective in measuring those goals going forward. Brands would also like to better understand how visitors to their websites are engaging with the platform and how effective their digital marketing campaigns are. Importantly, if their investments are paying off and what needs to be done to make them more efficient.
Starting a digital marketing ad or campaign is just the start. Web Analytics is all about measuring how effective your ads are, identifying the metrics that are crucial, knowing how to measure them, setting up the tracking system to be able to measure and lastly extracting the data and reporting. There are several tools out there that help you measure and analyse digital marketing data. Google Analytics is one such important tool we use.
Web Analytics is equally about monitoring user behavior, analysing data, developing consumer insights and having actionable recommendations. This involves tracking, collation, measurement, reporting and analysis of key business metrics and engagement data to optimize digital marketing campaigns and importantly refine strategy.
Our Web Analytics Process has a structured planning and execution process
Website Technical Audit : Before we start digital marketing , we take a look at all historical data and past performance of key metrics for the business. This helps us better understand sales trends and customer acquisition costs better. If it is a new client, we do some rough estimation based on data that is available with some assumptions we account for. We also do a detailed technical audit of the website to ensure that the transaction flow is seamless and friction free.
Data Collation & Reporting : We set up tracking and set up Goals and Events such that we are able to measure key metrics as well as customer transactions and drop offs. We also track important actions taken by consumers in their customer journey on the website to help us understand what is working and what is not. We also customise reports for clients and present the same in a very transparent and detailed structure. helping clients understand where the money is being spent, which ad platform is performing the best and what the cost of customer acquisition is.
Continuous Improvement : Web Analytics helps us be in touch with business almost every day. Keeping us informed of changing metrics and trends as they happen. Which helps take right decisions on budgets we spend or changes to the website at the right time without any delay. Saving time, money and ensuring optimal customer experience on the website.
Web analytics provides valuable insights and inputs that help us refine our website design, landing pages or even the payment check out flow. So web analytics does not only provide insights to make digital marketing more effective but importantly also tells us how to improve the overall User Experience of the online platform which is most important for any marketing to be effective. Our team members are proficient in working tools like Google Analytics and we help all brands we work with in setting up analytics and tracking for them.
We also prepare detailed digital marketing performance reports. Which we share at a regular frequency with clients so that they get a holistic view of the progress we are making as well as comparing the performance over time. At Webbutterjam, providing detailed web analysis and reports to clients is also about being transparent, responsible and showing accountability. It gives the client a very good idea of where the money is being spent and if it is being spent as per plan.
To summarize, our Analytics and Reporting services helps your business to:
- Understand the role of your website in achieving the business objectives
- Identify key metrics that would help in measurement of the overall business goals
- Help in setting up analytics set up such as Google Analytics to enable data collation and measurement reports
- Ensure web tracking codes setup using advanced tag management software such as Google Tag Manager
- Understand the behavior of customers as they move through different stages of the buyer’s journey. This involves knowing which ad type, devices and campaigns are helping in achieving business goals
- Analyze the customer behavior insights on site and use the data to guide future marketing decisions
- Identify new opportunities to grow your brand online
- Create content and other marketing communication to deliver maximum impact
- Craft content and other marketing communication to deliver maximum impact
- Regular reporting on all aspects of your digital marketing campaigns
Contact us to know more about Webbutterjam's Web Analytics and how we can work together.