Display Advertising plays an important role in any digital or internet marketing plan. Display Ads are a type of ad that combines Images with text and is shown to targeted audiences on the web. And within display ads there are many variations of Ad types basis the formats Ad different Ad Platforms offer.
We help develop campaigns for brands on the Google Display Network (GDN), YouTube, Bing and Facebook as part of managing your Paid Search Marketing / PPC campaigns. Display advertising offers targeted placements through websites and prominent digital publications that target prospects based on relevance and context. Display advertising is a great medium for generating trial, leads, promoting an offer and building brand awareness. We use a continuous analytics led approach to ensure the campaigns are optimized over a period of time. Identifying the right type of display ads to use for an ad campaign is also very important. Some display ad formats can be less effective for specific products or services. So either through testing or from experience, one is able to judge or know which display advertising platfiorm works best for a brand.
We make use of Remarketing Ads at part of our display advertising as it helps in reaching out to visitors who have already visited the website and have shown as interest in the product or services offered by the brand. This combined with contextual targeting; frequency capping and other technologies helps in converting visitors who otherwise would miss the final purchase despite showing interest. Remarketing Ads are a very powerful ad format and shows high conversion rates for most brands. The customer segmentation one does and targets for remarketing display ads is crucial too. So customer buckets need to be created and set up before you start Remarketing Ads.
Display Advertising is ideal for top of the funnel advertising when a brand wants to target people and help them connect with their brand at the discovery stage or early stages of the purchase cycle.