Paid Social Advertising

Paid Social Advertising

Paid Social Media Marketing is part of social media marketing where brands and Small Businesses see how best to connect with prospective customers and convert them into buyers.

71% of consumers who had a positive social media experience with a brand were likely to recommend it to other people, and 21% of consumers are more likely to buy from brands that they can reach on social media. Social media platforms have started doubling as ecommerce platforms and have become key channels in your marketing funnel .

So if you’re new to social media, what you need to understand as a business owner is that at its core social media is a place for people to connect with friends, family and brands alike. And as it continues to grow, it is very critical and can be used effectively for business too.

Paid Social media marketing is the use of social media to increase brand awareness, build a targeted following, drive website traffic and ultimately increase your sales. Paid social media ads for small businesses and brands gives them the ability to establish their brand and online presence on platforms where their target audience is already available

The way to best decide how to go about your paid social ads marketing plan is to first decide what your business goals and marketing goals are and what you would like to get out of paid social media marketing. And then based on your objectives and budget, decide which social platforms you need to target and the type of Ad and Ad Placement you need to start with or test to see what works best for your product or service.

Why Paid Social Media Ads crucial For Businesses ?

Given the sheer number of people that use social media, it is imperative that as a business you see how best you can leverage it. As all social media platforms will have a small or big set of consumers who are your target set of customers for your product or services you offer.

Paid Social media Ads help you put strategic social media content and/or social ads in front of them when they are already engaged, browsing and spending time on these platforms. This gives your business valuable and targeted exposure.

When you leverage paid social media Ad marketing effectively, you maximize your reach, with qualified website traffic and conversions. What are conversions? Conversions can either be a completed sale, a completed lead form or anything else that you deem as a valuable action on your site. Typically, conversions are what you call the end goal action you’re wanting to receive from your social media efforts.

This is why it’s important to determine what your goals are first so that you can then plan your social media marketing plan accordingly to meet those goals.