Our Web Strategy & Consulting service is customized to the brands we work for. We work through a detailed 6 Step framework designed to ensure a better understanding of the brand, their objectives and priorities. This rigorous process helps us arrive at the right digital strategy to achieve optimal results.
The framework we follow is a simple set of 6 questions we discuss in detail, analyze data points and seek answers.
1. Is digital marketing aligned to the organisation's priorities and marketing objectives? What is your expectation from digital as a medium? Is it core to the business? Do you need the web to build brand awareness or acquire new customers or both? Are you looking to build an eCommerce channel for your business?
2. What are the goals that will define success for the business? This involves identifying the key business metrics for your brand and the goals set for these metrics. This will be key in defining how you measure the overall success of the web strategy.
3. Who is your target segment? Identifying the target consumer segments is crucial. Their profile, the way they seek information? Gadgets they potentially use and their media consumption habits important when evaluating targeting options.
4. What does the competitive landscape look like? Who do you consider as key competitors? What has been their digital strategy so far? How is our product or service differentiated from competition? Any key concerns?
5. Is there any prioritization of markets or geographies? This is where we need to know if there are micro markets that are more important than others and how we may need to allocate budgets accordingly.
6. Digital Strategy & Plan Our digital strategy and recommendation is the final step and is an outcome of the rigor and process we follow in our framework, the budgets allocated and time frame for achieving milestones set. The plan will, based on the above framework also decide what elements of internet and digital marketing you need to include as part of your overall digital marketing strategy. The digital marketing plan will provide a clear roadmap to achieve your goals in the most efficient and cost effective manner.
Our full-service SEO team integrates content into a complex strategy to increase your site’s visibility and conversions.
Up-to-date industry related posts that inform, educate and entertain readers leading to an increase in social media engagement, improve your online reputation and gain credibility.
Inspire confidence in your target audience with in-depth reports to summarize projects from start to finish and explicitly document the results achieved in performance measures.
Achieve your business objectives with a comprehensive business analysis Content Strategy provided by our highly qualified copywriters and analysts.
Gain authority in your industry or business by sharing comments from industry experts. Share their expertise and you will immediately see feedback from your audience.
Boost your online profile and increase your website traffic with outstanding newsworthy stories about your brand, submitted to news portals and press release distribution services.
Promote your business with high-quality white paper marketing that will substantially increase your social media engagement levels and solidify your position in the industry.
55% of sales come from organic search. Search traffic is the biggest revenue source…
Industry News Added
Case Studies Added
Successful Content Strategies
We are aware of the importance of a successful content marketing campaign, which is why we create informative, engaging and persuasive content that captures customers’ interest. We tailor a bespoke content marketing strategy for each of our clients.
We provide content that will convince web users to click through to your website for special offers, to purchase your products or contact you about your services, because our experienced copywriters know exactly how to make words sell.
GROW TRAFFIC & INCREASE REVENUE
Tell us about your project
Let us help you get your business online and grow it with passion
Attract and persuade your target market and increase your website’s visibility in the search engines with the content provided by our professional copywriters.
"The Webbutterjam team have helped us not only understand the digital space better, but have also shaped our online strategy. Our business has grown thanks to our partnership with them. They are a very talented team with a strong understanding of the space. Their blend of professionalism, creative suggestions, and care for the customer makes it a pleasure to work with them."
Managing Director Kaymo Fastener Company
We started working with Webbutterjam a few years ago to improve the online presence of our Ecoflex Flooring business.They have a great understanding of how to use various digital and social media platforms.They have a great team that listened to us and found the right approach for us.In a few months,we doubled the customer leads we were getting.Also the leads were much more specific to our products and we were able to close more sales.We had used other companies in the past and everyone claims to be a digital expert.However,Webbutterjam has really understood our requirement and managed our Ad Campaigns to reach the right audience and expand our customer base.
Managing Director Ecoflex Flooring
Always a pleasure to work with Webbutterjam. The team is responsive, adaptable and reliable. Very professional and easy to collaborate with, and you know you’ll receive a quick and no fuss service.