Search Engine Optimization
Search Engine Optimization (SEO) drives a lot of traffic having high intent as it is through organic seach listings. The traffic through SEO generally showcases high engagement with the website as it has high intent and ultimately results in a high conversion rate. This traffic is also substantially cheaper compared to traffic derived from other sources resulting in a very high ROI for brands. SEO helps in influencing the customers at every stage of the customer decision making cycle making it an indispensible tool for brands to build awareness and also improve end conversions thereby delivering ROI.
Our approach to SEO starts with first defining a strategy that needs to guide the overall marketing plan. We carry out a technical SEO audit and in depth data driven competitor analysis to understand the business and the overall industry landscape. This benchmark of the brand's current performance combined with established marketing goals helps in defining a SEO strategy that will deliver the required results. The SEO strategy then connects to an actionable SEO project plan which clearly outlines the tasks to be carried out through the next year.
We carry out a detailed data driven keyword research which gives insights into the searches being carried out for a particular industry and forms the base of all SEO work going forward. Our team does a content audit which reveals how the brand site is currently serving the customers at different stages of the customer life cycle and which areas can be improved. This feeds into a content marketing plan which defines what content is required for the site to become more effective at answering potential customer queries. Our expert content writers create content as per the plan and with effective on page optimization, potential customers are able to find the site at various stages of the funnel. We also ensure promotion of this content which further increases the site authority through mentions and links from high authority sources.
These services are supported by supplemental services such as User Experience optimization in which we provide continuous feedback on the product platform which ultimately improves engagement for traffic coming to the site from all sources. We also believe in continuous optimization based on the performance of various keyword themes and content on site. Our detailed reporting includes detailed ranking tracking with competition monitoring and highlights overall performance against the defined marketing goals. Keeping up with the increased usage of mobile devices, we also provide specific steps that a brand can take to improve performance of mobile SEO.
All these efforts combined help in increasing the probability of finding a brand in organic search listings.
To summarize, we provide the following services within SEO:
- Site Audit and Technical Fixes
- Site Architecture
- Site UX and Design
- Competition Monitoring
- Keyword Research and Strategy
- Keyword Prioritization
- Content Development & Marketing
- On Page Optimization
- Structured Data Markup
- Site Share of Voice analysis for all stage in the customer decision journey
- Link Profile Management and Outreach
- Local SEO
- Mobile SEO
- Video Optimization
- Monthly Performance Updates and Reporting